Problem Faced:
Alpha Realty’s sales team struggled with: • Handling leads from multiple portals • Manually updating spreadsheets • Missing follow-up reminders • Slow response time due to heavy workload • No tracking of hot, warm, and cold leads • No automated reply system This made the sales process slow, unorganized, and difficult to scale.
Integrating 99acres, MagicBricks, website forms, and WhatsApp
Creating a system that identifies lead intent
Ensuring fast, automated first response
Building a follow-up system for long sales cycles
Solutions Provided:
I built a unified lead management system that captured inquiries from all real-estate platforms into a single CRM. Every lead received an instant automated message with property details and viewing options. Leads were auto-categorized into hot, warm, or cold based on behavior and platform source. Follow-up reminders were automated to ensure no missed opportunities, and a real-time dashboard was created to track inquiries, site visits, and conversions. WhatsApp drip campaigns were added to nurture warm leads over time, significantly improving sales team efficiency.
70% faster lead response time
45% increase in site visit bookings
Zero missed follow-ups
Clear visibility of hot, warm, and cold leads
Organized, automated sales pipeline
Better customer experience and higher trust
